Firezza

As I don't eat dairy I'm constantly taking note of pizza joints that do vegan cheese (sorry but plain tomato base just ain't the same!) This one was a pretty good find. The menu is very small and simple and there is just the one vegan option because of it, but in all fairness that's the case in most places. The pizzas we got were very fresh. They were also a generous size and we washed them down with 2 for 1 Peroni. My only gripe was that the vegan cheese was a bit sticky and plastic - the fake cheese in Pizza Express is far tastier, simply because it tastes like the real thing. The service was...good enough. The guy taking orders looked really bored and didn't smile or make conversation. I'm a Londoner myself so it's not that I wanted a full blown chat, but a 'how's your day' wouldn't go amiss. The waitress who brought over our pizzas was far friendlier and was just the right amount of attentive (asked if we needed anything but didn't hang around too much). I'd definitely come back here if I was in the area, and I have recommended it to friends looking for a quick and fuss free bite to eat in Soho.

Great idea, great concept, great food. If you’re looking a quality affordable pizza, look no further. The concept is simple and unorthodox, roll up to the counter, choose the starter and/or pizza you want, pay for it and your drinks, which are self served from the fridges. Take your order number and grab a table and wait about 10 minutes for your food. You won’t be disappointed.

We found this pizza place by chance and we were pleasently surpriced at the end of the meal. Nice and friendly atmosphere too. The staff were helpfull and smiling. The guys who make pizza are italians ...my suggestione is to ask for “pizza ben cotta” (well cooked). It is not expencive at all! Highly recommended it.